Ofcom’s Communications Market Report provides an annual overview of UK media and device ownership and usage; essential reading for planning user-centric projects.
Just finished reading through OFCOM’s 2014 The Communications Market Report: United Kingdom as always it provides an invaluable insight into device ownership and media consumption in the UK. Some interesting changes from the 2013 report:
“We’re now spending more time using media or communications than sleeping. The convenience and simplicity of smartphones and tablets are helping us cram more activities into our daily lives.”
Ed Richards, Ofcom Chief Executive
I’ve been updating my mobile research with OFCOM’s latest reports: Market Communications Report July 2013 and Children and Parents: Media Use and Attitudes October 2013. They provide an invaluable insight into device ownership and media consumption in the UK. I’ve summarised some of the information relating to tablet and smartphone ownership below.