Category: Audiences

Understanding the target audience and designing an appropriate user-experience.

Teenagers on smartphones

Media Consumption UK 2014

Just finished reading through OFCOM’s 2014 The Communications Market Report: United Kingdom as always it provides an invaluable insight into device ownership and media consumption in the UK. Some interesting changes from the 2013 report:

“We’re now spending more time using media or communications than sleeping. The convenience and simplicity of smartphones and tablets are helping us cram more activities into our daily lives.”

Ed Richards, Ofcom Chief Executive

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